Writing a Press Release

Writing a Press Release

Writing a Press Release
7BEE The Agency – Full Service Marketing
by Jim McKiernan, Publisher Bonner County Daily Bee

We are asked to publish things all the time at the Daily Bee. Too many times the press release or information is incomplete. Hey, if it’s free, don’t expect the media outlet to track down.

On the other hand, most media outlets welcome reader to business submissions, if they are complete. Nothing more local than content from the community.

Press releases, if done well, can provide free marketing and visibility to your customers through various media outlets. Written press releases are a great start and from there you can move to audio press releases or sound bites and even video spots. Video will become more prevalent over the next few years.

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